A universal gesture made personal.

In my role as a brand strategist for the Twitter Greater China export business, one of the biggest challenge was to inspire advertisers to go beyond performance-driven campaigns and increase focus on building brand love on Twitter.

To do so, we took inspiration from the familiar shake for rewards behaviour in Asia, especially in Greater China, and we built, prototyped, pitched and launched a scalable idea called #ShakeAGift.

Be it driving conversations, content downloads, or traffic to websites for purchase, this idea provides the perfect runway for brands new to branding campaigns to take flight on Twitter.

My role
Art Direction
Social Media Strategy
UI/UX Design

  • 1. Promoted Tweet

  • 2. Welcome

  • 3. How to play

  • 4. Countdown Timer

  • 5. Time's Up

  • 6. Successful Attempt

  • 7. Failed Attempt

Genshin_Shake.png
Lifeafter_Shake.png
BlackSurgeNight_Shake.png
CodeDragonBlood_Shake.png
Nikke_Shake_Day.png
Nikke_Shake_Night.png
AliExpress_Shake.png

Impact

#ShakeAGift became a successful 1 : Many, off-the-shelf solution that scaled to multiple brands across gaming and entertainment verticals. Opening doors for performance-driven advertisers to try branding on Twitter.

3

2

8

Verticals

Gaming and Entertainment

Countries

Japan, India, USA

In collaboration with
Twitter Next (Greater China), Bocanada Studios, Xaxist Production

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