There are plenty of bars in Singapore, but nothing comes close to the experience you will find at Bitters & Love. You come for a drink or two and stay for the endless good vibes.

This spirit and renewed focus on the core ingredient – bitters, that offers a plethora of cocktail possibilities, was what inspired the creative intention for the menu refresh.

I designed a flavour wheel around the spectrum of flavours as an unexpected way for customers to pick a drink. This would bring them to different sections in the menu where they will get a more detailed snapshot of the cocktail.

I created a system of patterns as the visual vocabulary for the flavours and crafted whimsical illustrations to bring to life every cocktail on the wheel.