Hello, I’m Trixie.
A Singapore-based Art Director and Designer obsessed with making the complex simple through visual storytelling.
Currently at the LEGO group, building campaigns and serving up social content to spread the power of play.
Before this, I was a design lead at Meta for the VP of APAC. Prior to that, a strategist at Twitter (now X) helping Chinese export brands go global. And previously, I was at Kantar Group translating data and insights into strategic creative for brands.
Capabilities
Art Direction, Design, Strategy, Marketing, Branding, Illustration, Animation, and 3D.
Trixie’s restless mind of references from books, movies, design, painting, gastronomy, and traveling, makes her a cauldron of possibilities, bubbling to be released for incredible projects to happen. Working with Trixie has helped me craft stories that are clear, informative, and delightful.
If one day you hire Trixie, be sure that when I have an open role I will steal her back.
Daniela Bogoricin
Director of Brand Strategy, Twitter APAC
Trixie is a devoted and passionate creative professional, as her direct manager for 3 years, I was impressed by Trixie’s ability to translate ideas into something visually stunning and at the same time makes perfect sense to clients and stakeholders. This technical and creative skillset is a rare gem unlike any I’ve seen before. She made a dramatic difference in the hit rate of our team.
Felix Cheng
Head of Brand Strategy, Twitter Greater China
I was very fortunate to have Trixie as a key player on our project team at Twitter, working on several gaming campaigns for top-tier developers such as Tencent, miHoYo and Bilibili. Our partners were impressed by the creative impact delivered that clinched the first ever ROI Award for Twitter and Tencent.
David Lu
Business Director, Meta Greater China
Trixie has a keen eye for human insights, her intuition, creativity and impeccable work ethics were instrumental in many transformative brand campaigns and cultural projects we collaborated together on.
Erika Wang
Head of APAC Export Sales, Pinterest
Trixie is a brilliant creative with a knack for getting these ideas out of her head and onto the page in a way that blows colleagues and clients away. She arrives at her concepts and designs in an intellectual way that is grounded in comprehensive and impactful thought. This is a rare mix of strategy and creativity, and you don't come across it often in this industry.
Ben Campbell
Head of Brand Strategy, Twitter Australia
Here is where the fun begins.
Trixie is a fantastic art director and designer, and needed minimal direction to develop high quality outputs. She is particularly strong at infographics and data visualisation for the team’s business-related outputs.
Dan Neary
Vice President, Meta APAC