Serving up a reel fast way to slow food.
As attention spans drop, while unhealthy diet choices spike, what if we could get more people to #EatDifferent by whipping up a nutritious meal that’s as easy and entertaining as watching a reel?
QuickCook is a fictitious subscription meal service that sends you fresh ingredients pre-portioned for a range of exciting meals to have your back throughout the week.
The #EatDifferent content strategy is tailored specially to a target audience who can’t sit still. So we have to,
1. Make it eye-stopping – Start with the finale.
2. Make it easy – Every meal in less than 5 steps.
3. Make it entertaining – Build on native social media behaviours (Reels, stickers, GIFs, etc).
My role
Creative Direction
Social Media Strategy
Illustration & Video Editing
Reels content design system
Eye-stopping result as the hook.
Easy and entertaining in no more than 5 steps.
Drive people to subscribe.
Enable people to show off with #EatDifferent stickers and animated GIFs.
