Using data to see all sides.
Existing conversations about workplace equality are increasingly emotionally-charged with polarising stands. This “you versus me” mindset does not help any of us progress. To shed light on this gap, my role as part of Twitter Women was to conceptualise an event to create space for both sides to come together and have conversations that matter.
First, we wanted to first understand sentiments on the ground. To do so, we crafted a survey with questions around 3 key topics;
Personal career growth
Navigating the workplace
Life beyond work.
A total of 300 people responded across 5 tech companies, with a 60-40 (Male-Female) split. The results revealed an interesting mix of differences and similarities across all genders. These data points were then analysed and synthesised to direct the event’s content.
My role
Art Direction
Event conceptualisation
On International Women’s Week, we used the insights gained from the survey to lead a series of conversations around the 3 topics, providing a safe platform to hear perspectives from both sides.
Impact
The event was warmly appreciated as a great start to future more meaningful, less cosmetic events around this social issue.
Plenty more work needs to be done to move the needle on this, and the work by Twitter Women continues to build up the necessary safe space needed for many more of such conversations to be held.
In collaboration with
Twitter Women (Singapore)